Fast-food giant McDonald’s is soon going to sever ‘Travis Scott Meal.’ For this, the fast-food giant has teamed up with Travis Scott through a new partnership with his music label Cactus Jack. The hip-hop star’s favourite meal will be available at McDonald’s store starting September 8. The company took to the microblogging site Twitter to announce that it will be selling Scott’s go-to order – a Quarter Pounder with bacon, cheese, and lettuce and also medium fries with BBQ sauce along with a Sprite for USD 6. The meal will be available until October 4. During this period, McDonald’s has announced that its employees will wear Scott’s label Cactus Jack designed custom T-shirts during the promotion.
The company said, in a press release, that it would try to explore some opportunities to support charitable organisations during the program that will last for a month. According to McDonald’s Chief Marketing Officer Morgan Flatley, the fast-food giant started considering about teaming with the hip-hop start more than a year ago as McDonald’s knew the rapper was a fan of the fast-food chain. This is the first time when McDonald’s has joined hands with a celebrity and has put a menu on his name since 1992. Last time it has introduced the McJordan menu on the name of Michael Jordan.
However, the deal has resulted in a controversy with some of the franchisees’ owners pushing back against a deal with the pop start. Some of them feel that joining hands with the rapper known partly for using explicit lyrics could present McDonald’s in a bad light. This will be a departure from the fast-food giant’s more-friendly image. But there are some franchisees and employees that are very excited about the deal. Flatley said that having differing opinions at a chain as big as McDonald’s is the norm. She said that the partnership will help the fast food giant to stay relevant and winning over younger customers.